I happened to walk past a TV in a waiting room today and caught the end of an Apple commercial. All I saw was the Apple logo and “www.apple.com/switch” and then a woman saying what her job was. Immediately I knew what it was all about. Apple is starting to lure Windows useres. I love this. I went to Apple’s website [1] and watched all the commercials.
This is a brave step by Apple. Microsoft does not like to lose market share and we have seen in the courts how they are not afraid to play dirty.
From a New York Times [2] story:
“Our relationship with Microsoft is really pretty good,” Mr. Jobs said. “What’s a few market-share points between friends? It wouldn’t matter to them, and we would be eternally grateful.”
So the assult on market share begins. I’m thrilled!