I happened to walk past a TV in a waiting room today and caught the end of an Apple commercial. All I saw was the Apple logo and “www.apple.com/switch” and then a woman saying what her job was. Immediately I knew what it was all about. Apple is starting to lure Windows useres. I love this. I went to Apple’s website and watched all the commercials.

This is a brave step by Apple. Microsoft does not like to lose market share and we have seen in the courts how they are not afraid to play dirty.

From a New York Times story:

“Our relationship with Microsoft is really pretty good,” Mr. Jobs said. “What’s a few market-share points between friends? It wouldn’t matter to them, and we would be eternally grateful.”

So the assult on market share begins. I’m thrilled!